The Beams chain of retailers has integrated itself into Japan's extensive fashion landscape on the basis of their "basic & exciting" styles resulting in the creation of an off-shoot women's brand ironically titled Beams Boy in 1998. To mark the sub-brands 10th anniversary, Californian watch brand Nixon has offered their womens model Vega as the template to mark the anniversary resulting in a colorful watch. Available now through Beams Boy's 26 retail locations in Japan.
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